Skala Media

The Skala Culture

Skala Media takes its power from its expertise in the fields of "reach, experience and design". We set out on these three bases in our relations with our clients, business partners and all vendors.

In addition, no matter what brand or campaign we are working for, we act flexibly, dynamically and responsibly.

REACH

For us, delivering the right message to the right people at the right time is indisputably the main goal. We carry the values produced by our brands and the message they want to convey wherever they want to be, from Istanbul to Ağrı, from New York to Tokyo. Distances and time constraints do not prevent this. We share our clients' passion about goals, we also provide them with solutions by using the latest technologies brought by our era.

EXPERIENCE

With experienced talents whose portfolios are full of achievements; we who knows the business goals and needs of our clients, reads the needs of the market well, and have all the details of media dynamics, is always ready to serve our brands.

And more importantly, even our most experienced colleague works by renewing himself with the mentality of "I can improve even more". In this way, we can quickly adapt to every new development and build new structures without any obstacles. Moreover, we do not aim to be a service-only structure. Every Skala Media employees have the responsibility of being a solution partner. We ensure that the solutions we produce with this responsibility are experienced by clients in line with our goals.

DESIGN

The design is a word that has very deep meanings. We prefer to call this "brand specific solutions". Just as every brand carries a personality and has a unique life journey, it is important that all work done for that brand is "trailor made", not "fabrication". The way to come up with good ideas is to come up with a bunch of ideas and choose the best ones, the ones that are strong enough to say "here's for our brand". From macro/micro data to insights, from planning math to strategy, we work with the same care and ingenuity to measure the impact of every spent budget on our clients' business results. In order to design the most accurate plan, we conduct in-depth studies based on data, mastering media dynamics and business results. And as we said, we bring this to life with brand-specific works.

Services

We design personal and effective experiences that connect to audiences to each stage of their journey, leveraging the full media ecosystem.

AUDIENCE INSIGHT

We seek to understand audience segments and their culture for our brands.

CONSUMER JOURNEYS

We create consumer experience maps for our brands using research and tools.

MEDIA PLANNING & BUYING

We utilise innovative, strong, transparent, sophisticated and scalable buying and investment capabilities and media owner partnerships.

CONTENT DESIGN AND MANAGEMENT

We create meaningful media experiences for our brands, as original content production, product placement, influencer programs, and gaming.

INDUSTRY KNOWLEDGE

We help our clients plan for long-term growth and produce industry reports (such as competitive, trackings and market performance & developments) by industry benchmarks and processing big data.

DIGITAL MEDIA MARKETING

We are creating an effective brand ecosystem for the best digital marketing process, data analysis, end-to-end consumer journey on online platforms like programmatic, search ads, social channels.

KNOWLEDGE SHARE

We care about our employees and brands training. We keep up with the new technology & market developments with regular trainings.

PROJECT MANAGEMENT

We oversee and lead a project from the initial brainstorming and research phase, straight through implementation or production, and on to debriefing and reporting.